CHRISTOPHER'S MARKETING PLAN

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When it’s time to sell, you must have confidence in a Real Estate professional that will ensure to negotiate the best terms and highest price for your home. I employ an aggressive and effective 201 Step system to sell your home and I create a specialized marketing plan catered around your goals. With the help of a large marketing tool-box, I employ a variety of marketing tools to help successfully get your home SOLD! Listed below are just some of the marketing tools that I employ: 

 

 

INTERNET ADVERTISING & WEBSITES 

80% of Buyers' nationwide and 100% of Buyers’, who live in San Diego County, find their home on the Internet, which is why I have a state of the art website listed below:

www.ChristopherHutchinson.net

Helpful to both Buyers' & Sellers', this website features content rich information, allow users to perform advanced property searches, view virtual tours, find out about open house information, request more information about any property they see, etc. All three websites have a lead capture function which automatically sends a text message to my cell phone which allows me to respond and provide information about your property ASAP.  In addition, ChristopherHutchinson.net contains a BLOG that is packet full of additional information helpful to both Buyers' & Sellers' 

I create a website for each of my listings and get top placement on popular search engines such as Google, MSN, & Yahoo.  My listings are also featured as a "Showcase Home" on Realtor.com, the #1 real estate website in the world. The "Showcase Home" feature is an upgrade Realtors' must pay for, which allows Buyers' to view multiple pictures, picture descriptions, & virtual tours of a property. 

Besides being advertised on the three websites mentioned above, my listings are also featured on OpenHouse.com, Trulia.com, NewYorkTimes.com, IHT.com (International Herald Tribune), PromoterOnline.com, Craig's List.com, Backpage.com, OpenHouse.com, Hotpads.com, House.com, Local.com, Vast.com, CityCribs.com, Homescape.com, Facebook.com, E-Bay.com, Trulia.com, Zillow.com, Oodle.com, CyberHomes.com, LoopNet.com and Youtube.com.

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POINT2 NATIONAL LISTING SERVICE NETWORK

I subscribe to the Point2 National Listing Service, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web.

There are 160,000 Point2 National Listing Service member websites in the U.S., over 16,000 Point2 National Listing Service member websites in Canada and over 9,000 Point2 National Listing Service member websites in 85 countries around the world.

My Point2 National Listing Service membership allows me to advertise listings on my website, on many Point2 National Listing Service member websites both nationally and worldwide, other local real estate websites and on some of the busiest real estate marketplaces on the Internet. 

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PROFESSIONALLY TAKEN PHOTOGRAPHS & VIRTUAL TOURS

Product presentation is extremely important when selling any product, especially a home, which is the largest investment, most people make in their lifetime. This important fact is the reason why I  have each of my listings professionally photographed to exploit every homes full potential. I also create a virtual tour for each of my listings as well. Professionally taken photographs and virtual tours allow 80% to 100% of Buyers who start their search on the Internet to efficiently shop and preview available homes much better than with the use of standard pictures. In addition, I place virtual tours for each listing on all of the major search engines (MSN, Yahoo, & Google) and on YouTube.com as well.

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DIRECT MAIL ADVERTISING 

Once your home is listed, an aggressive direct mail marketing campaign will be started by sending out "Just Listed, Pending and Sold" post cards. This will ensure that all of your neighbors are informed of the availability of your home in addition to providing them with an update of market activity. 

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CUSTOM FULL COLOR FLYERS

Using professionally taken photographs, I create custom full color flyers. Each flyer contains detailed property descriptions. These flyers are placed in the flyer box on a listing sign and inside the home. I also emails these flyers out to all agents within San Diego County to ensure full exposure of every listing he takes.

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PRINT ADVERTISING

I advertise in all of San Diego's major publications such as the San Diego Union Tribune, The Daily Transcript, The University Heights News, The North Park News, San Diego Aztec, etc.

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DISTINCT SIGNAGE

Distinct signage, a flyer box filled with listing flyers, and a sign rider displaying a personalized website created specifically for your home will ensure your home gets noticed! In addition, a solar collector light mounted on top of the signpost will ensure that your property is advertised 24/7.

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PROAGENTSOLUTIONS.COM

A common complaint amongst most Sellers' is the lack of communication they have with their Realtor once they list their home. To increase Seller satisfaction, I employ www.ProAgentSolutions.com.  This website is an interactive communication tool, which allows Sellers to receive instant feedback about a showing, or any other occurrence of their home. I issue Sellers' their own user name & password, which allows Sellers' to log onto the website & stay informed about the sale of their home 24/7. This information can be used to improve your homes weaknesses in the eyes of a Buyer and determine if your home is priced at market value.

 

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SELLER RESOURCES

Before deciding to sell, do some research and start by using the resources I’ve provided below. There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.

The real estate market in San Diego is volatile, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably.

When you’ve decided to sell, I will be your advocate, your guide, and your fierce negotiator. I will work hard to make yours a great sale.

I look forward to it.

Sincerely,
Christopher Hutchinson


Home Seller Reports

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The Sweet Smell of a Successful Sale
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The Best Way to Sell Your House...Get Lost!
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Christopher Hutchinson 1286 University Ave, Ste 259 San Diego, CA 92103 Phone: 619-987-4478 Mobile: 619-987-4478 Fax: 619-923-3147 Email Christopher